*InterContinental Washington D.C. - The Wharf*

We are very lucky to come across so many companies and corporations that share the same quality and expectations for their brand that the Mark DeLong Photography team has. Over the past few years, we have had the opportunity to shoot brand campaigns for several InterContinental Hotels in the United States. IHG is a company rich in history dating back to 1946 when the Grande Hotel in the first Grand Hotel was opened in Belém, Brazil. Fast forward to now and the brand is stronger than ever.

Shooting brand campaigns is something Mark loves to do. As a luxury photographer, he is in alignment with brands such as the InterContinental. It takes a very experienced commercial photographer to study a brand and know exactly what they’re trying to achieve with a lifestyle and advertising campaign. As an advertising photographer it is imperative to listen closely and read between the lines of what the client is aspiring to achieve and not only hitting their mark but adding something special to those needs to create a custom identity for the brand. It’s not an easy task, but it’s something that Mark and his team have years of experience executing. Mark makes sure to stay true to a company’s vision while still incorporating his creative ideas to elevate each project, which is what makes him such a great brand photographer. Many of our clients approach us with ideas, and then Mark is able to take their vision and mold it into a complete story for their brand.

*InterContinental New York Times Square*

We assemble our best teams from all over the United States for these projects. Because of Mark’s experience as a fashion photographer, he is able to not only capture elements of the beautiful architecture, but the amazing wardrobe as well. Hey! It’s like 2 photographers for the price of one.

Since Mark is also fluent in architectural photography, he is also tasked with capturing various elements of the hotels as well as the lifestyle shots. All InterContinental Hotels are expertly designed and you can tell the architects and the owners of the hotels meticulously thought out each element. From the flooring to the lampshades, to the ceiling tiles, to the intricate woodwork, every element compliments the next. In an interview for the project for the InterContinental Hotel at the Wharf (Washington D.C.) Mark said, “I wanted to try to show the nuances of the hotel, to really have the viewer be able to absorb how special the hotel is. Attention to detail is important. It is my job to showcase this attention to detail and encapsulate it into a new identity while coinciding with brand guidelines.”

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Just like those details, each one of our shots are thought out and planned to capture the best angle and view of the hotel. We keep the hotel details at the forefront of our project and map out each shot specifically to make sure to show the hotel in the best way possible.

Following the brand guidelines is extremely important for InterContinental Hotel Group. Mark is able to capture various properties, while still remaining true to the brand. This isn’t always as simple as it sounds, as each InterContinental Hotel is vastly different from the next. Most of the InterContinental Hotels have a very rich history, such as the InterContinental Barclay, which was originally owned by the Vanderbilt’s. This personality is always important to capture, while keeping a modern, fresh feel to each property.

Check out the rest of our InterContinental Hotel work here.