We had the privilege of partnering with Caruso in Los Angeles, on a very exciting re-branding project. Caruso is an industry-renowned company that pairs luxury retail-spaces with the best-in-class customer experience. As proud owners of the infamous Grove and Americana at Brand in the LA area, Caruso has pioneered and excelled within their industry for nearly three decades. With that being said, this rapidly growing company recently decided to evolve their brand identity, best explained by Rick Caruso:

I am pleased to share that Caruso Affiliated has changed its name to Caruso and changed its visual identity. A first for our company, this rebrand comes at a pivotal time for us. As we continue to grow and expand into new lines of business, it has been very important to us that all of our properties be threaded together by the Caruso name and the positive values it carries. For 30 years, Caruso has been the marketplace leader in real estate and hospitality—and we’re only just getting started. We look forward to continuing to reset and reinvent the guest experience.

Our partnership opened the doors to an exciting project that included landscape and architectural photography, corporate videos, executive portraits and lifestyle imagery that exudes the unique energy of each property. The MDP team orchestrated each production detail, from model casting to catering, while collaborating with the amazing marketing team at Caruso. We look forward to working more with these gorgeous properties, in the meantime, check out www.caruso.com to view their modern, refreshing brand identity!

A GIF that Mark put together, featuring the iconic fountain at The Americana at Brand in Los Angeles:

THE NEW CARUSO: BRAND IDENTITY PHOTOGRAPHY

Mark DeLong